CASIO LONG SLEEVE T-SHIRT/Ivory

Ken Elephant x Casio Computer

Collaboration sweatshirts and long-sleeved T-shirts featuring a retro-futuristic "calculator" design are now available as part of Casio Computer's 60th anniversary calculator celebration!

From the 1960s to the present day, Casio calculators have been a beloved and indispensable part of business and daily life. As Casio celebrates its 60th anniversary, it continues to embrace new challenges, and this collaboration with Ken Elephant, a company involved in product creative work, was launched with the aim of allowing people to enjoy calculators in a new way.

Driven by the desire to create a truly exceptional product, we collaborated with Casio Computer Co., Ltd. to feature the iconic "pocket-mini," a calculator that shaped the history of electronics. While paying homage to the advertising world of its original release, we retained the visual elements found in its promotional catalog. By reconstructing it with a new logic, we created a design that gives a modern interpretation to the existing product's value. While symbolically referencing expressions frequently used in electronic device advertising from the late 1980s to the early 1990s, we aimed for a "retro-futuristic" visual that avoids complexity and excessive coolness.

Furthermore, in an effort to recreate the look and feel of the apparel that companies produced for promotional purposes at the time, we have devised clever printing techniques and deliberately lowered the data resolution to achieve a more authentic look.

This product allows you to enjoy the changes that occur over time through repeated wear and washing, and to further "completeness" it through your own hands.