SEKAI WO OMOSHIROKU SURU
Making everyday a bit more fun !
We keep chasing it ,searching for it all over the world.
For some reason, it draws us in.

NEWSED designs products using scraps from the production process of various products and waste materials from used products as materials.
A new story of materials begins with the wisdom of various factories and creators.
Taking the story behind the scrap wood as the essence, we develop products with minimal processing, making the most of the material’s characteristics.

A sofvi brand born under KENELEPHANT’s mission to “make the world more interesting.”
Based in our own studio in Sumida, Tokyo, we cherish and carry on the manufacturing techniques passed down since the Showa era, creating products through the skilled craftsmanship of artisans.
At the same time, we are actively building an environment in our overseas factories to support new forms of expression while strengthening our production system.
Constantly exploring the potential of sofvi as art pieces, we continue to push the boundaries of both technique and creativity.